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"Podcasting: Revolutionising Education Marketing and Student Engagement in India": Dr Praveen G Thambi

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  The Growing Role of Podcasting in Education Marketing and Student Engagement Podcasting is rapidly becoming an essential component of education marketing. In the ever-evolving landscape of digital engagement, podcasts serve as a compelling platform for educational institutions to connect with prospective students, parents, and alumni while promoting their unique offerings. With India’s booming internet penetration and smartphone adoption, podcasting is well-suited for the diverse needs of Indian educational institutions seeking innovative ways to engage their audiences. This blog explores how podcasting is revolutionising education marketing, strategies for creating impactful podcasts, and examples from the Indian education sector. Why Podcasting Works for Education Marketing 1. Personalised Engagement Podcasts create an intimate, conversational space where institutions can address specific concerns of their target audience. Unlike text-based content or videos, the audio format a...
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"Unlocking LinkedIn’s Potential: Transforming Institutional Marketing and Building Industry Bonds": Dr Praveen G Thambi

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  How to Use LinkedIn for Institutional Marketing and Building Industry Relationships: A Guide for Educational Institutions in India LinkedIn has emerged as one of the most powerful platforms for professional networking and business growth, making it an invaluable tool for educational institutions looking to market their programs, attract prospective students, and build strategic relationships within the industry. In India, where higher education is rapidly evolving, LinkedIn offers a unique opportunity for colleges and universities to strengthen their presence, engage with key stakeholders, and align with industry demands. This blog will explore how educational institutions in India can leverage LinkedIn for institutional marketing, build industry relationships, and enhance their overall brand visibility. We will look at strategies, tips, and examples from Indian institutions to help you optimise LinkedIn for institutional growth. Why LinkedIn Matters for Educational Institutions ...
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Geo-Targeting: How to Use Location-Based Marketing for Educational Campaigns: Dr Praveen G Thambi

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  Geo-Targeting: How to Use Location-Based Marketing for Educational Campaigns In today’s competitive educational landscape, institutions need to adopt innovative marketing strategies to reach prospective students effectively. One such strategy is geo-targeting , a powerful tool that allows institutions to deliver location-specific messages to potential students and their families. Geo-targeting helps educational institutions create a more personalised, relevant, and engaging experience for prospective students, leading to higher conversion rates and enhanced brand visibility. This blog explores the concept of geo-targeting, how it works, and how educational institutions, particularly in India, can use this technology to enhance their digital marketing campaigns and drive more admissions. What is Geo-Targeting? Geo-targeting, or location-based marketing, is a technique used in digital marketing to target consumers based on their geographic location. By leveraging data such as IP ad...
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The Power of Webinars in Engaging Prospective Students and Parents: A Key Strategy for Educational Institutions in India: Dr Praveen G Thambi

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  The Power of Webinars in Engaging Prospective Students and Parents: A Key Strategy for Educational Institutions in India In today’s highly competitive educational landscape, colleges and universities are constantly looking for ways to attract prospective students and build a strong, engaged community around their institutions. One of the most effective tools in digital marketing for educational institutions is webinars. These online events provide an interactive platform for prospective students and their parents to learn more about courses, campus facilities, faculty, career opportunities, and admissions procedures. Webinars have become especially relevant in India, where access to education is often limited by geographical barriers, time constraints, and high competition for spots in prestigious institutions. Educational webinars enable institutions to transcend these barriers by providing real-time, accessible information to a wider audience. Let’s delve into how webinars are ...
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PR & Reputation Management: Essential Strategies for Educational Institutions' Digital Marketing Success"

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  The Importance of PR & Reputation Management in Educational Digital Marketing In today’s rapidly evolving educational landscape, digital marketing plays a critical role in the way institutions position themselves to potential students. Educational institutions, particularly in India, are leveraging digital marketing strategies to reach larger audiences and enhance student engagement. However, a vital aspect of digital marketing that often goes overlooked is Public Relations (PR) and reputation management. These two factors are essential for shaping how an institution is perceived by its current and future students, parents, and even faculty members. Educational institutions in India, from small colleges to prestigious universities, must maintain a positive image not only to increase enrollment numbers but also to build long-term credibility and trust. In this blog, we will explore how PR and reputation management are integrated into digital marketing strategies for educationa...
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